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WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
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CreativityDigital transformation
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Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
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CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
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CreativityMarketing effectiveness
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InfluencersCreativityInfluencersGaming
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Marketing operations
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