Posts about Content marketing

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  1.    Knowledge spotlight: Creating persona-driven content
    Creativity

    Knowledge spotlight: Creating persona-driven content

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  2.    Knowledge spotlight: Rooting creativity in culture
    Creativity

    Knowledge spotlight: Rooting creativity in culture

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Rooting creativity in culture"
  3.    Knowledge spotlight: Creative mindset 101
    CreativityBrand purpose

    Knowledge spotlight: Creative mindset 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creative mindset 101"
  4.    Knowledge Spotlight: Content production 101
    Agency evaluation & performanceMarketing operations

    Knowledge Spotlight: Content production 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Content production 101"
  5.    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…

    Read more about "WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer"
  6.    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
    CreativityDigital transformation

    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023

    Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

    Read more about "Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023"
  7.    WFA launches Global Marketer of the Year 2022
    CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

    Read more about "WFA launches Global Marketer of the Year 2022"
  8.    Creative effectiveness is not about taking risks
    CreativityMarketing effectiveness

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

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  9.    Reversing the decline in advertising effectiveness
    CreativityBrand reputation

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

    Read more about "Reversing the decline in advertising effectiveness"
  10.    Accelerated sponsorship
    InfluencersCreativityInfluencersGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

    Read more about "Accelerated sponsorship"
  11.    Advertising has rebranded diversity, and it isn’t a positive change

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  12.    Knowledge Spotlight: How to turn content into revenue
    Marketing operations

    Knowledge Spotlight: How to turn content into revenue

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: How to turn content into revenue"